The Bubble design draws its roots from the organic furniture of the 70s, brought up to date by contemporary designers who have reinterpreted its rounded, stacked, cloud-like forms. The name "bubble" comes directly from this silhouette made of round volumes that seem to float one on top of the other, like frozen soap bubbles.
What propelled this design to the general public was its virality on social media: its instantly recognizable and photogenic silhouette made it a perfect decor item for Instagram and TikTok, where millions of videos showcase these sofas in cozy interiors.
This success has democratized a design once reserved for expensive collector's items, making it accessible through versions like those offered by Casa Monarchy, faithful to the original aesthetic but at a much more affordable price.